Wednesday, October 6, 2010

Honest Eds

Honest Eds is like a crazy fun house Giant Tigre that makes Zellers look exclusive.

From Wikipedia
"Honest Ed's is a landmark discount store located in Toronto, Ontario, Canada. It is named for its proprietor, Ed Mirvish, who opened the store in 1948 and oversaw its operations for almost sixty years, until his death in 2007.

Honest Ed's gained fame for its marketing stunts, including loss leader specials and free turkey giveaways before Christmas and Thanksgiving Day holidays. Mirvish is also famous in Toronto for the birthday parties he threw for himself from 1988 until his death, continued since then as anniversary parties for the store itself. At the street parties, there are free cakes, meals, hot dogs, candy, and giveaways. Crowds of Torontonians turn up with their children, and stand in long lines to receive these handouts. The happening is accompanied by live bands and balloons."

It is intense. Inside its a bit disorienting. The block was not conceive all as one shop, and as the store grew they took over more and more areas. So to get around you kind of have to know where you are going. There is an east and west building with a walkway to connect them. Inside the walls are covered with signs, posters and painted words. So its a bit of stimulus overload. That being said, we got a 1$ bread knife and scott bought 10 pairs of socks for 10$.

It was raining but here are my pictures from the shop and the surrounding streets in Little Italy






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